Alicia Knight
User Experience + Product Designer
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E-Positive

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All the photos in this template are taken by the talented photographer Akos Major.

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E-Positive

In order to make the experience more personal, users are encouraged to pick an electronic of choice, and also to add their gender, age and state. This data is used later on when generating letters to state governments, but could also be used to unde…

In order to make the experience more personal, users are encouraged to pick an electronic of choice, and also to add their gender, age and state. This data is used later on when generating letters to state governments, but could also be used to understand more about the audience.

Users get a prompt on how to interact with the assets on the page in order to move on to the next question. All possible answers would outlined in red with a transparent background until an answer was hovered over, at which point it would turn red.

As the user scrolls, they get a visual representation of how the toxins in our electronics are affecting our environment. 

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A plan was created for every webpage that would be needed, based on what the users chose as they moved through the questions. At the end of each path is a call to action.

After data was collected, it was broken down and rearranged in order to form a deeper comprehension of connections and stakeholders in the wicked problem.

E-positive was the result of a three week project based around researching the wicked problem of electronic waste. The process began with reading articles, watching documentaries and collecting data to begin to understand the scope of the problem and who the main stakeholders were. From here, to create a more comprehensive picture and find relationships in the data, I broke down the information into various cycles, diagrams and charts. 

As with most wicked problems, there were many stakeholders to address, so I made the decision to narrow the scope to the audience I had the most access to in such a limited amount of time: millennials and those working in tech-based companies, who are among the top consumers of the new, up-to-date electronics.  To best get the attention of this audience, I built a mock website with the intention of informing and educating. The website would be promoted in the packaging of new computers, as well as having a presence around social media. 

The final deliverables included web pages (as well as all illustrations used on the web pages), an interactive mock up, and a presentation.

Visit the e-waste project blog to see more of my process.