Rocky Road Life Coach App
The goal of this project was to create an app aimed at commuters.
We began by interviewing a wide range of commuters (long commutes vs. short ones, public transportation vs. driving, young and old, etc.). We originally thought that our app may involve finding quicker routes with less traffic, but while sorting through our data from the interviews we realized that there was a general distrust of traffic reports and that people stuck to their routes most of the time. What we did find, however, was that people were happier during their commute when they felt like they were using their time productively.
After brainstorming multiple products that could achieve this, we designed an app that would utilize the privacy of a car ride to help commuters connect to life coaches. This subscription service would let commuters use over-the-phone sessions with trained coaches to work through problems they felt they needed help with in a productive manner.
We created personas to help drive UI / UX decisions, and also to help demonstrate the need and potential of our app for our final presentation.
This project was done in collaboration with Larissa Jantonio and Shannon Impellicceiri.